How to Build a Profitable Holiday Lighting Business This Season
The Holiday Rush Is Coming — Are You Ready to Profit?
Holiday lighting is more than just twinkling bulbs — it's one of the most lucrative seasonal service opportunities for exterior cleaning and home service pros. Whether you're just starting out or looking to expand, now's the time to gear up, price smart, and stand out.
Here's how to turn this season into a money-making success — with LNI Equipment as your behind-the-scenes partner.
Step 1: Start With the Right Supplies
You can't offer professional results with hardware store gear. Customers notice quality — and they'll pay for it.
What you need:
- Commercial-grade C9 bulbs (LED faceted for best shine)
- Strong, weatherproof stringers
- Mounting clips and parapet hooks
- Zip plugs, timers, and extension cords
- Storage bins for post-season service
Pro Tip: LNI offers bundled packages tailored for new installers — making it easy to get started without guesswork.
Step 2: Price for Profit, Not Panic
Don't undercharge just to land jobs. Holiday lighting is a high-demand, premium service — and your pricing should reflect the value you bring.
Include in your pricing:
- Initial design & install
- Maintenance during the season
- Removal after the holidays
- Storage (optional upsell!)
Sample Range:
Basic roofline installs typically run between $750–$1,800+ depending on house size, materials, and add-ons like wreaths or ground lights.
Step 3: Offer a Seamless Customer Experience
You're not just installing lights — you're selling convenience, safety, and peace of mind. Make the process easy for customers:
- Offer free estimates with photos
- Use mockups to show lighting layout
- Set clear expectations on install and removal dates
- Provide reminders for annual renewals
LNI even provides free mockup templates to help close deals faster.
Step 4: Upsell With Add-Ons
Don't leave money on the table. Offer extras like:
- Lit wreaths
- Ground stake pathway lights
- Color-changing lights with app control
- Off-season storage service
These low-effort add-ons can increase your revenue per job by 20–40%.
Step 5: Work With a Supplier Who's Got Your Back
At LNI Equipment, we're more than a supplier — we're your holiday lighting support team.
- In-stock inventory when big box stores sell out
- Quick shipping or in-person pickup
- Expert advice on products, layouts, and troubleshooting
- Fair pricing for bulk orders
We know the challenges because we've worked with installers like you for years. Whether it's your first job or your fiftieth, we'll help you scale with confidence.
Ready to Light Up Your Season?
Start strong and finish stronger. Whether you're picking up your first set of clips or outfitting a full crew, LNI has what you need to make this season a bright one.
Visit us in Sayreville, NJ
lniequipment.com
732-522-8880
FAQ
Q: Do I need experience to start offering holiday lighting?
A: Not at all. Many pressure washing or landscaping pros add lighting as a seasonal service. We can guide you on the basics.
Q: Can I re-use the lights each year?
A: Yes! With proper care and off-season storage, commercial-grade lighting can last multiple seasons — a great way to increase profits over time.
Q: Does LNI offer training?
A: Yes! We're here to help you succeed. We offer one-on-one support, layout mockups, and product guidance. Plus, we're hosting an in-person Holiday Lights Installation Training this September 16, 2025 — perfect for beginners or those looking to sharpen their skills.
Training Details:
September 6, 2025 | 9:00 AM - 4:00 PM
776 Jernee Mill Rd, Unit #127, Sayreville, NJ 08872
Training includes:
- Strategic Planning
- Sales and Marketing Tactics
- Product Knowledge
- Product Install and Takedown
- Lunch will be served
